“The secret is, even though it’s called Game Neverending, it’s not really a game at all. It’s a social space designed to facilitate and enable play.”- Ludicorp CEO Stewart Butterfield

Mindjack – Stewart Butterfield Interview describing the original incarnation of Flickr as far as I can tell.

This is stuff I need to spend more time looking at. I’ve just had a quick glance at creativity/machine where Jean was talking about thinking of “user-generated content communities as MMOGs” – I wonder how this approach to thinking about virtual social spaces could shift the work I am planning. I think that Second Life offers interesting possibilities for the model I’ considering but I am also open minded about other environments and contexts that may form a part of the model, or may better suited to hosting the model.

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