edublogs: Seth on why the textbook industry deserves to die

Seth on why the textbook industry deserves to die

Living The Dream?

Seth Godin doesn’t just ‘do’ marketing but he teaches it regularly, too. His latest rant is on the insidious growth of the business of textbook writing and publishing, as a result, he believes, of laziness in the market and cynical money-grabbing by a select few from an ignorant system.

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